I was asked this question last week. I stuttered and said – “a link.” They stared at me blankly, I hadn’t even answered as a question.
Okay, my mind raced, how would I get back to there – there being the beginning of the internet.
What is a link? This is a link http://www.cubeonlinemarketing.ie when you click on this it takes you to another web page. The last part is important, a link takes you to another web page – now that web page may be on another web site, however the link always points at a web page, not a whole web site.
The word link, in this usage, is the shortened version of hyperlink. A link uses HTML code and is essentually made up of two parts.
Firstly there is the web address where the link is pointing to – this is the http://www.mysite.com – this tell the broswer the adress to bring up on the screen when this link is clicked.
The second part of the link is the text. For example here is another link Glendalough – here the text is Glendalough, this text can say anything that you want. This text is called the anchor text – it is very important, very.
When you have put both these parts together inside the html on a page you have now given direction to the broswer to go to that page when it is clicked. Simple?
Search engines, like Google, read these links and take note of what the anchor text is. By placing the anchor text on a web page you are telling the search engine what you think this web page is about. Therein lies the simplicity of search engine optimisation. Everytime a web page has a link pointing towards it, generally the search engines take this as a vote of confidence in this web page – generally. But of course there are a few other variable – the current guess is about 200 or so…
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