I met with a web designer yesterday and he was saying that my service does not jump off the page at him. I agreed with him. I don’t know if it is possible for me to distil search engine optimisation into one sentence.
I have seen it written in one sentence – but it does not grab and shake me -
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
Now that come from one of the best resources on the internet for SEO – doesn’t really make you want to get your wallet out does it?
SEO helps you get more visitors to your website – still dull.
Search engine optimisation optimises your website for search engines – fallen asleep at that point.
SEO is how you get seen in the search results – nope, still no good.
SEO is the art of getting your website to work better with the search engines – getting worse.
From another great resource on SEO:
Search Engine Optimization (SEO) is often considered the more technical part of Web marketing.
From Google:
- Review of your site content or structure
- Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.
And how sexy is all that?
I can’t quote any more sites in the top Google results; you would never make it to the end of this as the definitions are all so dull.
What is needed is something sexy that jumps off the page and makes your heart beat a little faster.
SEO is the dark art of making more money from your website – a little better.
SEO can make you Rich – well at least that one is true for some.
Online Marketing or Internet Marketing – that’s as good as it gets…
SEO is slowly making its way into the cultural psychic; it will in time be just another part of trading online. But which phrase is going to dominate?
What would your one liner be?
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{ 3 comments… read them below or add one }
Not sexy but I like this one:
SEO is an Internet marketing skill that uses high impact keywords to maximize Web page rankings in search results.
I don’t think that was the point your web designer was making. I’m sure he meant from a graphical sense – in that your website doesn’t draw you in to go deeper to investigate what services you offer. There are also no call-to-actions to entice people to click to get more information.
I don’t think you can “sex up” what SEO is.
I personally think the first one sums up SEO nicely in easy to understand language. That sentence alone wouldn’t make anyone open their wallet, but if you had a nice call to action (don’t forget your “click here”) to go deeper and explain what you do in detail, you’ve a better chance of it being a catalyst to them opening their wallets!
There are plenty of studies that show if you tell your visitors what you want them to do, they are more likely to do it. So if the message is clear and your call to action is clear – you will open their wallets!
Tom
Tom
Tom
I agree with the calls to action, and SEO is anything but sexy