SEO Training

There is no Instant Gratification in Search

by Leslie on February 9, 2010

This is one of the huge welcoming signs for Go...

I have often wondered how I ended up in search engine optimisation.  I like instant gratification – I like to see the work done and have that feel good feeling factor viewing or watching something I have done.

In SEO I can get to the end of a day and wonder what have I done today.  There is nothing to see from my full day of work.  Write a little program, design a website, write a few blog posts –it is all there for you to see – SEO forget it.

Not only is there no instant gratification, it takes days, weeks or even months to see the results from that days work – mostly.  I might re-write title tags on a web site and then wait a couple of weeks for Google to index the whole site and re-sort the index.  If you actually think that Google re-write their index daily you are living in another planet – one that has no connection to this world.

For someone who loves to have a feel good factor at the end of every day means I have to get it from somewhere else, write a blog post that is not just about work, see how much money I have made from advertising on my own web sites – there has to be something as SEO is not going to give it.

However when search gives the result it often gives big, and maybe that is why I can wait.  When a site gets into the first page, when a site goes to no 1.

But right at this moment I am watching Google daily because they have messed up the Irish index with US results.  This is interesting as it is the second month in a row.  The timing and change in the results is the same.  So I am hoping that tomorrow it will change back – this is what happened last month – from the 3rd to the 10th the local results where populated by a lot of US results.   I am hoping for an anomaly, if not I will have to do more research on the location of back links as this currently looks like the only area that could be affecting the SERP.

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