What use is Aaron Wall’s SEO Book?
I would say at least two uses and may three.
If you are going to employ a company to market your web site you should have at least a bit of knowledge of what they are going to do. I don’t expect anyone in this category to do the SEO work themselves – they have a business to run. But too many SEO experts make the work look more complicated than it is. SEO is essentially simple – it just takes time to learn and implement like any other trade.
Or maybe you are a web designer or building your own hobby sites and want to get better rankings for your website – this is an easy place to start. Often people wander around in the dark experimenting on their web sites – some of that experimenting has already been done, save yourself some time.
Or maybe you know it all. I doubt this. I check feeds every morning while having my coffee to see what is new, often nothing but sometimes there are little nuggets that cause an eureka moment and I am no Archimedes – but I just love when that happens.
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