It is not often that Google blows me away. When they release new products to webmaster I often feel that have given me the potato and veg and held back the meat. But this time it is all meat and the best of beef at that.
Google collects a lot of information about my website, so much so that they know more about my websites than me. That has always been hard to tolerate – but currently Google is the game.
Working Out Numbers
If I wanted to work out numbers of possible searchers using webmaster tools it had always needed a good bit of maths and a little guess work. Now it needs very little maths – still some – and a tiny bit of guess work.
- Would you like to know how many times your website appears in the search results for a particular query?
- Would you like to know from those search results the click through rate to your site?
- And would you like to know what position in the search results your site is?
Seeing The Stats
In Google Webmaster Tools you can now see the answers to all of the above questions. It is amazing. I have spent the last two days going through stats and see many areas where a site can increase its revenue with only a little work – but more importantly I can measure almost exactly what that work will be and how much it will cost – stunning.
We cover Google Webmaster Tools in our training course.