Testing is one of the things that has to be done on adwords, testing landing pages, testing keywords, testing ad copy, this all works towards a great campaign. I came across this result on Google while looking for the Camino de Santiago, my search query was “camino santiago” – and number one on the paid listing with Google is a furniture shop…odd.
Odd Google Adwords results
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Sometimes Google will show adwords for the last search term that you looked for. If it’s not a case of this then or there’s not a ‘camino santiago’ related furniture item then it’s a waste.