Before starting to target a particular area online it is important to find out as much information as possible. These are the three main areas we cover.
- Is there traffic
- How much will it cost to compete?
- How long will it take to get to the first page of Google?
Search engine optimisation is little use to a website that is selling a product that no-one has ever heard of. The intention of SEO is to put your website into the stream of traffic that is already there, it is not a way to generate traffic where there are no current searches.
Knowing if there is traffic for the terms you want to target is important, there is no point optimising for an area where there is no-one searching – this however will be fully covered within keyword research.
Age of your site is one of the main ranking factors for Google, much less so for Bing – but almost no-one is using Bing in Ireland. We will give you a rough idea of how long it will take to break this Google barrier and what you need to do in the way of link building over time to get there.
Are you blindly going into a market dominated by large media corporation or universities? It is essential to know who you are up against online; it is not always the same competition that you will know from off line trading.
If you know the search traffic, know the competition, and know how long it will take before you get a return on your investment you are able to plan accordingly. Many potential online businesses fail these three tests and often run out of money before they see a cent in revenue. SEO training can help overcome some of these early mistakes that can end up being costly.