Google Penguin Update

Its been more than a year since the last Google Penguin update – Google really knows how to merciless punish webmasters. During 2013 there was lots of talk emanating from Google on how this was designed to stop website owners from manipulating their algorithm, but how they could clean up and get back to normal trading.

Through 2014, until very recently, […]

The Cost of Links & Link Building

Links cost.

It is that simple, there is no such thing as a free link. It is going to cost you time or money. So what is best for you – spending time or money?
Why You Need Links from Other Websites
A huge part of Google’s algorithm is based on the idea of citations at university.  When writing essays at university I had […]

SEO Keyword Research for Adwords & Organic Search

Great keyword research will take a few days and will use several tools and will examine your competitors websites.  I prefer to start not with the various keyword tools but with a blank sheet of paper.

Initially I want to just think about the words and phrases that people might use to look for me, my products, or services using Google.  […]

SEO Competition Research

Before starting to target any particular area online it is important to find out as much information as possible.  These are the main areas I need to have information about:

Is there traffic
Who are your competitors?
How much will it cost to compete?
How long will it take to get to the first page of Google?

Is There Search Traffic from Google?
Search engine optimisation […]

How to Pick an SEO Company

I ran into this problem recently.  I needed a graphic designer, I mentioned it to a few people and I searched, of course, online.  I looked at all the companies and thought “where do I start?”  I don’t want to be hassled with sales calls from companies that I approach.  I looked at some of the site designs and knew […]

How To Make Sure Your New Web Design Keeps Your Old SEO

As many small businesses now know, SEO is no easy task. It takes a lot of time, a lot of money, and a lot of patience. Moral of the story, you don’t want to create an SEO strategy and earn results only to have them disappear and force you to start over. Unfortunately, this is what sometimes happens when a […]

Cheap SEO – Is that what you want?

First off, no I don’t offer cheap SEO and this is not an ad for cheap services.  In fact I have a philosophical problem with any business that brands their services as cheap.

Recently a client told me that their current SEO provider was cheaper and that they had various quotes that were also cheaper than my price.  So why did […]

So You Want to Increase Your Rankings in Google?

First off, we all want this – this should give you the idea that everyone in your niche is competing with you.  However there are some methods recommended by Google to increase your rankings.  And then there are some methods that are frowned on by Google which will also increase your ranking – however don’t get caught.

SEO That Google Recommends, […]