SEM v’ SEO

So what do you want to do? Search Engine Marketing or Search Engine Optimisation? Firstly I think the difference between the two should be established. The differences are not great, SEO is part of or can be part of SEM. Search engine optimization is purely targeted at search engines, it is a method to gain [...]

Is Your Web Site Indexed?

Before starting search marketing for your web site it is wise to check if you site is already indexed in any of the main search engines. Type – site:yourdomain.com – this will list all the pages from your site that are currently indexed. The same works for Google, Yahoo!, and MSN. If you find that [...]